About me
I am an experienced designer with a demonstrated history of working in the financial services industry and start-up companies. Design emphases include branding, app design, print, signage and web design. I am skilled in Adobe Illustrator, Photoshop, XD, Lightroom, InDesign, Figma, and Sketch.
I have a passion for good teamwork and sincerely believe that great things are never done by a single person but are accomplished by a great team. I believe that a detail-orientated creative process creates masterpieces that can impress customers and prospects alike. I have had the opportunity to work with companies big and small and am always willing to meet new friends.
I seek for design inspirations all over the world. My influences originated in my birthplace, Hong Kong, but continued onwards to various locations from the Rocky Mountains to Philadelphia. I currently reside in Utah but a make special emphasis to continue to seek new designs by traveling all over the world.
My process
It’s crucial to have a plan before you execute. To have a good end product, you need a solid foundation that clearly defines what you are trying to accomplish and why. The following outlines what I strongly recommend before beginning a project:
For Branding:
I request that my clients identify three adjectives that they would use to describe their brand.
Based on the selected adjectives, I identify various combinations of colors, logo options and typographies.
Client selects the most appropriate creation option then I create and deliver a style guide that includes:
- Logo
- Color scheme
- typography
- Letterheads
- Business Cards
- Signage
- Any requested materials
For Web and App:
1. Content
Ideas are organized, written out and documented. High level understanding of key performance indicators and objectives.
- Project Goal
- Project Objectives
- Reason for webpage
- Proposed timeline
2. Wireframe
Project organization laid out and organized on webpage layout. A person should view wireframe and understand the “flow” and all content of webpage. Determine the user experience of the webpage.
- finalized text/copy on each page
- hierarchy of information
- form fields determined
- how all pages connect
3. Design
The look, feel and theme of the webpage is created using the wireframe as reference. Create graphics where needed. Include all ideas on animations and web interactions.
- color
- style
- typography
4. Development
As someone who is not a developer, I would defer to a developer and work closely to make sure my vision for the website or app comes to life the way I intended it to. I can also create simple brochure websites that doesn't require any functionality beyond a contact us form.
This website was designed and created by me with a template on Webflow.
