Hey there.

About me

I am an experienced designer with a demonstrated history of working in the financial services industry and start-up companies. Design emphases include branding, app design, print, signage and web design. I am skilled in Adobe Illustrator, Photoshop, XD, Lightroom, InDesign, Figma, and Sketch.

I have a passion for good teamwork and sincerely believe that great things are never done by a single person but are accomplished by a great team. I believe that a detail-orientated creative process creates masterpieces that can impress customers and prospects alike. I have had the opportunity to work with companies big and small and am always willing to meet new friends.

I seek for design inspirations all over the world. My influences originated in my birthplace, Hong Kong, but continued onwards to various locations from the Rocky Mountains to Philadelphia. I currently reside in Utah but a make special emphasis to continue to seek new designs by traveling all over the world.

My process

It’s crucial to have a plan before you execute. To have a good end product, you need a solid foundation that clearly defines what you are trying to accomplish and why. The following outlines what I strongly recommend before beginning a project:

For Branding:

I request that my clients identify three adjectives that they would use to describe their brand.

Based on the selected adjectives, I identify various combinations of colors, logo options and typographies.

Client selects the most appropriate creation option then I create and deliver a style guide that includes:

  • Logo
  • Color scheme
  • typography
  • Letterheads
  • Business Cards
  • Signage
  • Any requested materials

For Web and App:

1. Content

Ideas are organized, written out and documented. High level understanding of key performance indicators and objectives.

- Project Goal

- Project Objectives

- Reason for webpage

- Proposed timeline

2. Wireframe

Project organization laid out and organized on webpage layout. A person should view wireframe and understand the “flow” and all content of webpage. Determine the user experience of the webpage.

- hierarchy of information

- form fields determined

- where webpage will live/url

3. Design

The look, feel and theme of the webpage is created using the wireframe as reference. Create graphics where needed. Include all ideas on animations and web interactions.

- color

- style

- typography

4. Development

As someone who is not a developer, I would defer to a developer and work closely to make sure my vision for the website or app comes to life the way I intended it to. I can also create simple brochure websites that doesn't require anything functionality beyond a contact us form.

This website was designed and created by me with a template on Webflow.



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