Wayboz

Branding, App design, Web design

Wayboz

Problem

Real estate investors often rely on spreadsheets or overly complex software to understand their returns. Wayboz set out to change that by offering a clean, simple app focused on ROI analysis—but needed a design partner to turn their raw ideas into a usable and compelling product.

1. Understanding the User & Goals

I worked with the client to define key user tasks:

  • Add a new property and input expenses
  • View ROI breakdowns and projections
  • Compare properties at a glance
  • Access insights on rental profitability

2. Refining the UX

The client provided rough wireframes. I streamlined user flows to minimize friction—such as reducing the number of steps required to calculate ROI, and making comparison features more intuitive.

Key UX improvements:

  • Simplified onboarding and property input process
  • Dashboard structure based on real investor needs (net income, ROI, cash-on-cash return)
  • Easy toggles between annual and monthly views

Design System

First, we needed a solid foundation of a style and design system to ensure consistency across all pages and designers. The brand logo, colors, and style were already finalized when I joined, so my task was to integrate these into our design system. Initially, the system was a dynamic document, evolving as we identified necessary components and their optimal appearance on the website. Over time, it became more refined. Consistent use of components, layout, shadows, corner radius, colors, and typography ensured a cohesive look across all pages. This made the product easier to scale as we started adding more designers as well.

See Full Figma

Booking hotels

One of my first projects was enhancing the booking experience for Travelpass.com. Collaborating with product managers, we conducted user interviews to understand the strengths and weaknesses of the existing booking process. Users appreciated seeing hotel locations on a map, so we redesigned the search page to feature a split view with a map and hotel cards, similar to Airbnb. We iterated on the hotel cards, refining their composition and information hierarchy.

Key improvements focused on the search and filtering functions, the hotel details page, and the checkout process to ensure a seamless user journey from search to booking.

Mobile App

Another significant project was designing the companion app for bookings. The primary goal was to provide users with easy access to their current, past, and future bookings, along with all the details of their hotel stays. While the app allowed users to search for hotels and resume previous searches, its main focus was to enhance the travel experience by offering a convenient way to manage bookings on a mobile device.

Travel Guides

We set out to develop a tool that empowers users to create and share inspiring travel guides. Through numerous iterations and continuous testing, we’ve actively sought feedback to enhance the user experience and ensure our product meets the needs of our community.

Home page designs

Shift logoAppstore download button
app store rating 5 stars

The Shift app launched on the Apple App Store and held a 4.8-star rating—an encouraging sign that users are finding real value in both the content and the experience.

image of style guide mockup

4. Marketing Website

I also designed the responsive marketing site, focusing on:

  • Communicating the emotional value of the app
  • Highlighting key features and benefits
  • Driving App Store traffic and user conversion

Outcome

  • The Shift app is now live on the App Store and continues to grow its user base
  • The team has a scalable UI system that allows for future feature additions
  • The website successfully supports brand visibility and user acquisition

This was one of the most rewarding long-term projects I’ve worked on, thanks to the close collaboration, mission-driven goals, and focus on emotional design.

Takeaways

Designing Shift reinforced the importance of emotional UX—how small interactions, colors, and flows can influence a user’s sense of calm and connection. Working closely with the founder throughout made this a deeply collaborative and fulfilling process.

Wayboz logo
Wayboz app screens
3. Creating the UI & Brand System

I developed a modern, trustworthy visual identity:

  • Color palette balancing approachability (blues and greens) with modern data clarity
  • Clean, legible typography for financial data
  • Iconography and charts that simplify complex calculations

The UI is intentionally minimal, letting the data take center stage without overwhelming the user.

4. Designing the Website

To support product launch and growth, I designed a responsive marketing site focused on:

  • Clearly communicating value propositions
  • Building credibility with a professional aesthetic
  • Driving app downloads and signups

mx website

MX web page designs

Example landing page

(it's interactive so feel free to click around below!)

MX Cycling Jersey

MX cycling jersey

MX Light Jacket

images of MX branded light coat
Wayboz
MXS Website

VIP landing page

Gold Pass webpage design
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