Company website
Event Pages
Campaign pages
Swag
MX needed a unified and flexible design system that could scale across product storytelling, marketing campaigns, and event activations—without compromising usability or visual consistency. The challenge was to create a modern, responsive web experience that supports marketing goals while elevating the brand.
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Working alongside the Demand Generation team, I help align visual design with marketing objectives—whether that’s lead generation, awareness, or product education.
I refined and expanded our component-based design system to support flexible layouts and content reuse, enabling the team to launch pages faster without sacrificing quality or consistency.
For major campaigns and industry events, I design dedicated pages and event materials that connect seamlessly to our core site while standing out in their own right.
From conference booths to branded t-shirts to keynote decks, I help ensure that our brand is expressed with clarity and creativity across every touchpoint.
First, we needed a solid foundation of a style and design system to ensure consistency across all pages and designers. The brand logo, colors, and style were already finalized when I joined, so my task was to integrate these into our design system. Initially, the system was a dynamic document, evolving as we identified necessary components and their optimal appearance on the website. Over time, it became more refined. Consistent use of components, layout, shadows, corner radius, colors, and typography ensured a cohesive look across all pages. This made the product easier to scale as we started adding more designers as well.
See Full FigmaOne of my first projects was enhancing the booking experience for Travelpass.com. Collaborating with product managers, we conducted user interviews to understand the strengths and weaknesses of the existing booking process. Users appreciated seeing hotel locations on a map, so we redesigned the search page to feature a split view with a map and hotel cards, similar to Airbnb. We iterated on the hotel cards, refining their composition and information hierarchy.
Key improvements focused on the search and filtering functions, the hotel details page, and the checkout process to ensure a seamless user journey from search to booking.
Another significant project was designing the companion app for bookings. The primary goal was to provide users with easy access to their current, past, and future bookings, along with all the details of their hotel stays. While the app allowed users to search for hotels and resume previous searches, its main focus was to enhance the travel experience by offering a convenient way to manage bookings on a mobile device.
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We set out to develop a tool that empowers users to create and share inspiring travel guides. Through numerous iterations and continuous testing, we’ve actively sought feedback to enhance the user experience and ensure our product meets the needs of our community.
The Shift app launched on the Apple App Store and held a 4.8-star rating—an encouraging sign that users are finding real value in both the content and the experience.
I also designed the responsive marketing site, focusing on:
This was one of the most rewarding long-term projects I’ve worked on, thanks to the close collaboration, mission-driven goals, and focus on emotional design.
Designing Shift reinforced the importance of emotional UX—how small interactions, colors, and flows can influence a user’s sense of calm and connection. Working closely with the founder throughout made this a deeply collaborative and fulfilling process.
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I developed a modern, trustworthy visual identity:
The UI is intentionally minimal, letting the data take center stage without overwhelming the user.
To support product launch and growth, I designed a responsive marketing site focused on:
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(it's interactive so feel free to click around below!)
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